Therapist and musician Anthony Simpson approached me to visualise his brand strategy. Anthony wanted to combine both his musical ventures and therapy business under one visual umbrella brand he labelled 'Happiness Services'.
Anthony's main direction was to try and aim for a male demographic (as men have more of a stigma regarding therapy) but without alienating a female audience.
Several rounds of interviews and design iteration were undertaken before a direction was agreed - imagery combining a male head and a tree symbolising growth.
Various iterations of the design were attempted exploring various heads and foliage.
We eventually settled on a circular logo with a generic (but male) head in silhouette and autumnal leaves to try and attract middle-aged men - who are traditionally less likely to seek therapy.
Brand guidelines were created for Anthony to allow him to apply his new brand across the various facets of his business.
